In a city built on fantasy, Hofbräuhaus Shanghai is different. Much like the original Hofbräuhaus which has remained Munich’s most famous attraction since 1589, Hofbräuhaus Shanghai is fast becoming the place to celebrate good times and holidays.

In Hofbräuhaus Shanghai,there will be the whole set of German fresh beer fermenting equipments,romantic beer house garden and German bartenders who can deliver 10 liters of beer at a time.Of course there will be various food of German flavor by Bavarian cook,such as German sausage,pretzel,and pickled pork joint,grilled veal chop and apple strudel.You can taste foreign-style food and world-top fresh beer even without leaving Shanghai.

At the same time,the beer house band will provide you Bavarian performances.German boys and girls in Bavarian contume will sing the bright toasting songs,perform special long bugles and traditional tap dancing.

To better fulfill your wish, please tell us your dining hobbies and your expectation and requirements on us. We will be striving for constructing you a warm and comfort top luxurious beer house with Bavarian character for you.
We sincerely welcome you!

1589: The Founding of Hofbräuhaus

Wilhelm V, the Duke of Bavaria from 1579-1597, had a thirsty and demanding household. They were dissatisfied with the beer brewed in Munich, and so beer had to be imported from the town of Einbeck in Lower Saxony. Wilhelm ordered his retinue to think of ways of reconciling cost and pleasure, and on September 27, 1589, his chamberlain and counsellors Ch. Strabl, A. Amasmeyr, S. Prew and G. Griesmair submitted a suggestion: why not build a brewery? Wilhelm was delighted with the idea and on the very same day (!) recruited the brewmaster of Geisenfeld Monastery, Heimeran Pongraz, to plan and supervise the construction of Hofbräuhaus (the "ducal brewery"), and to be its first master brewer.

1602: HB Brews Weissbier

Wilhelm's son and heir, Maximilian I, had a different taste in beer than his father before him. He was less of a fan of the dark and heavy "Braunbier" - the most popular juice of the barley at that period. And he was not just a gourmet, but also a shrewd strategist where financing and marketing were concerned. Without further ado, he forbade all other private breweries to brew Weissbier, thus creating a monopoly for himself and his ducal brewery. That meant not only a handsome source of income for his court, but also 400 years of experience in Weissbier brewing for Hofbräu München, as the brewery is called today.

1607: Change of Address for the Ducal Brewery

Being successful isn't always easy. Maximilian learned the truth of this when his Weissbier sold so well that the brewery was unable to brew fast enough to keep up with demand. In 1605, the ducal brewery brewed a massive 117,424 gallons of beer - a veritable beer lake, a huge amount for that time. Maximilian decided to relocate the brewery and had a new one built on the Platzl (plaza), where the beerhall still stands today.

1610: HB Beer for Taverns

Of course, the new building had to be financed. Maximilian, with his keen financial sense, was aware of the potential that Weissbier offered and converted his people's thirst into cash. In 1610, he legalized what was already common custom under the counter - he issued an edict allowing Munich's tavern owners to buy beer from the ducal brewery and to serve it not only to members of the ducal household, but also to the "common folk." That fired the starting shot for the triumphal march of the beers of Hofbräu München.

1614: The First Maibock

Heimeran Pongraz' successor, Elias Pichler, was under pressure. The new brewery on the Platzl was complete, brewing was in progress, but the ducal court was complaining. In olden days, they lamented, there was always some of that good old strong beer from Einbeck to be had, but now - nothing but that locally brewed Braunbier and Weissbier. There had to be something stronger! Pichler experimented and in early 1614 produced the first beer in Munich brewed using the "Ainpockhisch" (Einbeck) method. This "Maibock" beer was to save the city of Munich. When the Swedish army occupied the town in 1632 during the Thirty Years' War, they only refrained from plundering and burning once they had been paid a tribute of 344 pails of Maibock beer brewed in the Hofbräuhaus brewery.

1810: The First Munich Beer Festival

King Maximilian I Joseph of Bavaria spared no expense when his son Ludwig married his beloved Theresa of Saxony-Hildburghausen, and held a massive party for 40,000 guests on October 17, 1810. The climax was an 36,000-feet-horse race in a large meadow outside the town. Maximilian I Joseph readily agreed to a request to name the place "Theresienwiese" ("Theresa's Meadow") in honour of the bride, and to repeat the festival every year. A good nosh-up being part and parcel of any self-respecting popular festival, the eating houses and taverns, including one belonging to the royal Hofbräuhaus, were permitted to provide food and drink. Two years later, desirous of offering His Majesty a really special beverage, the royal brewers started to brew a beer specially for the festival with a deep golden colour, stronger original wort and higher alcohol content - the world-famous "Oktoberfestbier" from Hofbräu München.

1828: The First Public Bar Serving Hofbraus

When Munich's private brewers and tavern-owners complained that many ordinary citizens would like to enjoy the beer from the royal brewery like the public employees, Ludwig I proved to be an out-and-out philanthropist. He issued a decree granting a license for the beer, as well as food, to be served publicly in the Hofbräuhaus - the Hofbräuhaus inn we know today was born. Sixteen years later, on October 1, 1844, Ludwig gave further proof of his philanthropic attitude: he cut the price of a one-litre mug of Hofbräu beer from 6 crowns to just 5 crowns so that, in Ludwig's words, "the working class and soldiers could afford a healthy and inexpensive drink."

1879: Registered Trademark

In the advertising world, plagiarism - stealing somebody else's idea - is known as "inspiration." And various other court breweries in Germany found "inspiration" in the highly characteristic mark of Munich's Hofbräuhaus. To put an end to this, the brewery director, Johann Nepomuk Staubwasser, had the world-famous logo registered, first of all with the Munich District Court, and shortly after also with the Imperial Patents Office in Berlin, for use "solely by the Royal Hofbräuhaus Company in Munich." The "wares (sic!) for which the sign is reserved," said the letters patent, "[are] self-brewed beers in kegs or bottles."

1896: A New Brewery

Space was getting short in Hofbräuhaus on the Platzl. Evidently, it wasn't going to be possible to keep the brewery and the inn under the same roof forever. So it was that the Prince Regent Luitpold decided to move the brewery part out of Hofbräuhaus and to build a new brewery over the storage cellars on Innere Wiener Strasse. The final batch of beer was made on the Platzl on May 22, 1896, and then removed to the new fermenting cellar on June 2. The non-reusable brewery installations were scrapped, new equipment was purchased and everything that could be recovered moved to the new premises within 70 days. Brewing resumed in the new brewery.

1897: Hofbrauhaus is renovated

The rise in "tourism" brought an increasing flood of visitors to the city of Munich whose programme included a visit to Hofbräuhaus. Chemnitz-born architect Max Littmann was commissioned by the Royal Planning Department to convert the building on the Platzl into a modern eating house. Littmann's father-in-law Jakob Heilmann, who owned a firm of building contractors, began demolition work on the old brewery on September 2, 1896, to build the taproom as we know it today, which was opened on February 9, 1897. On the same day, demolition work started on the office building, which was converted into a separate restaurant part. The newly renovated Hofbräuhaus was opened on September 22.

1935: The Hofbrauhaus Song

Who does not know the famous Hofbräuhaus song - "In München steht ein Hofbräuhaus - oans, zwoa, g'suffa!" (In Munich there's a Hofbräuhaus - one, two, and down the hatch!). This musical declaration of love to the world's most famous public house was penned by a native of - Berlin. Composer Wiga Gabriel wrote the music to words by his friend Klaus Siegfried Richter from Hindelang in a Berlin café. Another friend, Wilhelm Gebauer from Leipzig, published it and made the sheet music available to the Bavarian brass bands which provided the atmosphere at the Dürkheim Sausage Fair in the Palatinate in 1936. The song was a resounding success. It was the hit during the subsequent Carnival season which was the beginning of a triumphal march around the world.

1944: Bombed

Even the most famous beer-house in the world was not spared the catastrophic events of the Second World War. In the night of April 25, 1944, Hofbräuhaus was hit by the first aerial bombs, and three further air attacks did more damage. When fighting finally came to an end on May 8, 1945, only a small part of the taproom in Hofbräuhaus was still in working order; all the other rooms had been destroyed.

1950: For the first time, a keg is tapped at the start of Oktoberfest

After the second world war, the Oktoberfest did not take place again until 1950. The occasion was a historical milestone, being the first time that Munich's mayor – in this case Thomas Wimmer – personally tapped the first barrel of beer at the opening of the event. And strangely enough, although the ceremony took place at the Schottenhammel marquee, which normally serves Spaten brews, the keg the mayor tapped contained Hofbräu beer. Unable to agree with Spaten on the price of its beers, the Schottenhammel family decided to serve Hofbräu München – both in 1950 and the following year.

Saving Hofbrau tankards from destruction in the second World War!

1950: Although the Hofbräuhaus am Platzl in the heart of Munich was practically destroyed in a second-world-war air raid (see the photo from 1944), several hundred beer mugs stored away in a cellar managed to survive the bombs. It goes without saying that the mugs were rescued soon after and taken away to a safe place.

1958: Reconstruction

Valentin Emmert, the first tennant after the war, took the ruins of Hofbräuhaus in hand in fall 1945. He patched up the bomb-damaged rooms as best he could to keep the restaurant trade going. Building work was also going on at the brewery on Innere Wiener Strasse, 60 percent of which had been destroyed. However, demand for Hofbräu beer was as strong as ever. In 1958, during Munich's 800th anniversary celebrations, the Reception Room was reopened, marking the completion of the renovation work.

1972: A New Beer Tent

The new Hofbräuhaus beer tent - the largest at the Beer Festival - was inaugurated at the Munich Beer Festival. Measuring 269 feet long and 204 feet wide, it covers a surface area of 54,876 square feet, in addition to which it has a beer garden of more than 21,500 square feet. The new tent has space for nearly 10,000 Beer Festival visitors, and they're a hungry and thirsty lot. During the 16 days of the festival, some 145,000 gallons of beer, 70,000 portions of chicken, 5,500 portions of pork knuckle, 8,500 portions of pork sausage and 2,800 portions of spare ribs are consumed in the Hofbräuhaus beer tent.

1988: The New Brewery

In 1980, the Free State of Bavaria made plans to move the brewery to the outskirts of the city, and construction work began at a new location in the Munich suburb of Riem in September 1986. The new 76-million mark building was officially inaugurated on November 23, 1988. The brewery has its own well and excellent transport connections by rail and road and cutting-edge equipment. With a state-of-the-art equipment, designed for a production capacity of 6,603,000 gallons a year, the Hofbräuhaus brewery ranks among the most modern in Europe.

1995: Extension

To keep up with rising demand from Germany and abroad, the brewery needed extending just seven years after it was built. In August 1995, four new storage tanks with a total capacity of 6,720 hectolitres were added to the existing 51. That meant a 15.7% increase in its overall capacity at one single go.

1997: Hofbrauhaus Celebrates 100 Years

On 3 November 1997, a lavish celebration was held in downtown Munich to celebrate the one hundredth birthday of Hofbräuhaus as a restaurant in its current appearance. Hundreds of regular guests, drinking a specially brewed anniversary beer, raised their glasses to each other and to Hofbräuhaus - the most famous public house in the world!

1999: Solar Eclipse

August 11, 1999: Munich is tourist attraction number one in Europe. The long-anticipated eclipse was visible along a line stretching from Stuttgart to Salzburg. At 12:37, the keenly awaited moment arrived: the moon slipped in front of the sun, plunging Munich into a strange bluish-grey semi-darkness.

2000: Change of Leadership on the Management Board

September 1, 2000: a change of leadership at Hofbräu München. Finance ministre Dr. Kurt Falthauser and Albert Riedl hand over the reins to Dr. Michael Möller.

2001: Pure Pleasure gets a new look

After careful consideration and extensive market research, Hofbräu München is given a complete makeover. The slogan: "Hofbräu: My Munich" is adopted to underscore the new image and new labels as Hofbräu München makes its way into the new millennium.

2002: Hofbrau Munchen beers become available at Munich's Chinese Tower

01.01.2002: Hofbräu München becomes the sole supplier of beers and other beverages to the Chinese Tower. Located at the heart of the English Garden park, the historic pagoda offers a restaurant plus Munich's most celebrated and scenic beer garden.

2003: Hofbrauhaus goes to America and China

Success knows no boundaries, and so Hofbräu München casts a glance to the United States, where its beers are extremely popular. In the spring of 2003 it opens a brewhouse and beer hall in the style of the Munich original in Newport, Kentucky.In the same year,the Hofbräuhaus goes to Jiangyin in China.

2004: Success in the USA

Following a year's construction, a perfect recreation of the Munich Hofbräuhaus opens up across from the Hard Rock Hotel and Casino in Las Vegas, the world's leading entertainment capital.

2007: Hofbräuhaus comes to Shanghai

Because of the Chinese people's wisdom, Hofbräuhaus Shanghai opens near by the beautiful river Zhangjiabang. It means that more and more Chinese people can know the German culture and HB history.